“Love Thy Neighbor” Women’s History Month Campaign

The Client: Foot Locker LA, Crocs

The Ask: Create a culture forward campaign that celebrates women who are the daughters of immigrants that integrates Crocs and FL Homegrown brand, Daughters of Immigrants. This campaign also included a seeding moment which highlighted product and local women owned businesses.

The Deliverables/Responsibilities:

• Creative & Art Direction

• Casting

• Styling

• Storyboarding

• Location Scouting

• Shoot production and execution

• Social Media release strategy

• Directing

• Editing

• Influencer Seeding Campaign