Step Into Mario’s Comfort Zone

The Client: Footaction

The Ask: Create a hyper local, social-first motion and still campaign in alignment with Footaction’s holiday initiative “Comfort Zone.” Develop and market an instore GWP.

The Deliverables/Responsibilities:

• Creative & Art Direction

• Casting

• Styling

• Storyboarding

• Location Scouting

• Shoot production and execution

• Social Media release strategy

• Directing

• Editing

• GWP Purchase Ideation and Execution to support retail