Whenever we work with a brand it’s imperative that we don’t just “create content.” Our philosophy is rooted in supporting women and creating opportunities for them to feel seen & heard.
Working with brands like Footaction is a dream because they gave us complete creative control and the product is something we know will make a difference. Thank you, Footaction for seeing the need for this.
Ladies Kickin’ It is an examination of women and their relationship with sneaker culture. We gathered 9 women to discuss what it was like growing up as a girl who loved to wear sneakers, being a professional who loves to wear sneakers and how they think the industry can better serve women.
Ladies Kickin’ It stars: Rachel Gomez, Tamara Dhia, Dimplez, Yaya Mazurkevich-Nuñez, Laci Jordan, Symphani Soto, Marwa Atik, Denise Jones & Kate Loesch. The film was edited by Jazmin Ontiveros, color corrected at Apache & Co-Directed/Produced by WORD.
Style is oh so very personal so it’s imperative that we work to create positive narratives around women and their love of a culture that has always been “for the boys.”
We had the honor of hosting a screening party for the doc and the room was just what we expected: a diverse collection of women (and men!) who love the culture but really love the community even more.